Shem has been hooked on triathlon since he topped his Age Group at his first Olympic Distance race in 2005.

An Honors Degree in Health Science and over a decade of professional multi-sport coaching experience enables him to craft sustainable and effective training plans for all his athletes. From brand newbies to World Championship qualifiers, Shem has helped 100s of athletes achieve their sporting goals. Communication, attention to detail and care for each athlete are hallmarks of his coaching style. He firmly believes that a balanced and active lifestyle produces positive change in the lives of his athletes. A family man himself, Shem understands life's demands on the age-group athlete as well as the fierce motivations that drive them. As a result, their Personal Records fall as they continue to enjoy longevity in the sport.